iContact, one of the top social media and e-mail marketing companies in the industry, just released the findings of their corporate social responsibility reports for 2011. The reports paint them in a very positive light, showing a true commitment to the community.
iContact reports a large amount of volunteer activity within the company. Last year employees performed 3,200 hours of volunteer time at local non-profits and charitable organizations. This shows an increasing trend among large companies to offer employee incentives for volunteer participation.
In addition to the substantial volunteer activity, iContact donated over $200,000 in cash contributions. They also agreed to open around 800 accounts at no cost to local non-profits, as well as global organizations that needed support.
They also created a 4-1s Corporate Social Responsibility Program designed to give back to the community. Through this program, the company automatically donates one percent of their total payroll, equity, product and employee time to community projects and development. The company claims to put a lot of importance on corporate responsibility, believing it should be their focus to contribute to social good.
What’s great about these donations is that the employees get a say in where the money goes. Instead of relying on superiors to make their charitable decisions, every staff member gets to choose where their one percent is put to use.
This is a refreshing attitude from a large company, but there is more to be done! iContact has done a good job of getting their foot in the door of social justice but we hope that their 2012 corporate responsibility reports will show even more volunteer work, more charitable donations, and more community involvement!